SEO Competitor Analysis: Step-by-Step Guide + Free Template

How to Do an SEO Competitor Analysis + Free Template

When it comes to improving your website’s search engine optimization (SEO), one effective strategy is conducting a competitor analysis. By researching your competitors’ SEO strategies, you can gain valuable insights and identify areas where you can improve. In this article, we will guide you through the process of conducting an SEO competitor analysis and provide you with a free template to help you get started.

Step 1: Identify Your Competitors

The first step in conducting an SEO competitor analysis is identifying who your competitors are. Start by brainstorming a list of businesses or websites that offer similar products or services as yours. You can also use tools like SEMrush or Ahrefs to identify your online competitors based on keyword rankings.

Step 2: Analyze Competitors’ Keywords

Once you have identified your competitors, the next step is to analyze their keywords. Keywords are the search terms that users enter into search engines when looking for information or products. By analyzing your competitors’ keywords, you can gain insights into the keywords they are targeting and potentially discover new keywords for your own SEO strategy.

Use keyword research tools like Google Keyword Planner or SEMrush to identify the keywords your competitors are ranking for. Look for keywords that are relevant to your business and have a high search volume. These are the keywords that you should consider targeting in your own SEO efforts.

Step 3: Evaluate Competitors’ On-Page Optimization

On-page optimization refers to the elements on a webpage that can be optimized to improve its visibility in search engine results. Analyzing your competitors’ on-page optimization can give you insights into the strategies they are using to rank higher in search engine results pages (SERPs).

Start by analyzing the title tags, meta descriptions, and headers on your competitors’ webpages. Are they using relevant keywords in these elements? How are they structuring their content? Take note of any strategies that seem to be working well for them and consider implementing similar tactics on your own website.

Step 4: Assess Competitors’ Backlink Profiles

Backlinks are links from other websites that point to your website. They are an important factor in SEO as search engines consider backlinks as a vote of confidence for your website’s authority and relevance. Analyzing your competitors’ backlink profiles can help you identify potential sources for backlinks and understand their link-building strategies.

Use tools like Ahrefs or Moz to analyze your competitors’ backlink profiles. Look for websites that are linking to multiple competitors but not to your website. These websites could be potential targets for your own link-building efforts. Additionally, analyze the quality and relevance of the backlinks your competitors have. Focus on acquiring high-quality backlinks from reputable websites in your industry.

Step 5: Examine Competitors’ Content Strategy

Content plays a crucial role in SEO. Analyzing your competitors’ content strategy can help you understand what type of content resonates with your target audience and attracts organic traffic. Look for the topics they cover, the format of their content (blogs, videos, infographics, etc.), and the engagement their content receives.

Identify gaps in your competitors’ content strategy that you can fill with your own unique and valuable content. Consider creating comprehensive guides, case studies, or interactive content to differentiate yourself from your competitors.

Step 6: Monitor Competitors’ Social Media Presence

Social media can significantly impact your website’s visibility and organic traffic. Analyzing your competitors’ social media presence can help you identify which platforms they are active on, the type of content they share, and the engagement they receive.

Identify the social media platforms where your competitors have a strong presence and consider establishing your own presence on those platforms. Analyze the type of content that performs well for them and create similar content to engage your target audience.

Step 7: Track Competitors’ Rankings and Performance

Lastly, it is essential to continuously track your competitors’ rankings and performance. Tools like SEMrush or Ahrefs can provide you with valuable data on your competitors’ keyword rankings, organic traffic, and other performance metrics.

Regularly monitor your competitors’ rankings to identify any changes in their SEO strategies. If you notice a competitor’s website climbing in the rankings, analyze their tactics and consider implementing similar strategies on your own website.


An SEO competitor analysis is a valuable strategy for improving your website’s SEO. By researching your competitors’ strategies, keywords, on-page optimization, backlink profiles, content strategies, social media presence, and performance, you can gain valuable insights and identify areas for improvement. Use the steps outlined in this article and the free template provided to conduct your own SEO competitor analysis and stay ahead of the competition.

Related articles

Beginner’s Guide to LinkedIn Ads

LinkedIn Ads: A Beginner’s Guide

Learn about the different types of LinkedIn ads & follow our step-by-step guide to running your first campaign.

Beginner’s Guide to Keyword Traffic Analysis

Keyword Traffic Analysis: A Beginner's Guide to Checking Traffic

Learn how to do keyword traffic analysis to discover how users find your site and which keywords drive traffic.

Ad Group Mastery in Marketing

Mastering Ad Groups in Marketing

Optimize your PPC campaigns with practical strategies for ad groups, and reach your ideal customers.

Top 13 Marketing Automation Tools 2024

The 13 Best Marketing Automation Tools for 2024

Try these marketing automation tools to streamline your workflows, get better results, and save time.

Get Your Website Indexed by Google

How to Get Your Website Indexed by Google

Learn more about the Google index and how to ensure your website gets indexed by the search engine.