Unnatural Links: How to Fix Your Link Profile

Unnatural Links: What They Are and How to Fix Your Link Profile

Unnatural links can have a detrimental impact on your website’s search engine rankings. In this article, we will discuss what unnatural links are, how to identify them, and provide tips on how to fix your link profile for improved online visibility.

What are Unnatural Links?

Unnatural links are links that are obtained in a way that violates search engine guidelines. These links are often considered manipulative and can result in penalties from search engines like Google. Unnatural links can come from a variety of sources, including link farms, paid link schemes, and excessive link exchanges.

It is important to note that not all unnatural links are created intentionally. Some websites may unknowingly have unnatural links pointing to their site due to outdated SEO practices or malicious actions by third parties.

How to Identify Unnatural Links

There are several ways to identify unnatural links pointing to your website. One of the most effective methods is to use tools like Google Search Console or third-party tools like SEMrush to analyze your backlink profile. Look for patterns such as a high number of links from low-quality websites, irrelevant anchor text, or sudden spikes in link acquisition.

Another way to identify unnatural links is to manually review your backlink profile. Look for links that seem out of place or have no relevance to your website’s content. Keep an eye out for links from websites that have been flagged for spam or have a history of engaging in black hat SEO tactics.

How to Fix Your Link Profile

Once you have identified unnatural links pointing to your website, it is important to take action to remove or disavow these links. Here are some steps you can take to fix your link profile:

1. Contact Webmasters

If you have identified specific websites that are linking to your site unnaturally, reach out to the webmasters and request that they remove the links. Be polite and provide evidence of why the link should be removed. In some cases, webmasters may be willing to cooperate and remove the link voluntarily.

2. Disavow Links

If you are unable to get certain unnatural links removed, you can use Google’s Disavow Tool to tell Google not to take those links into account when assessing your website’s search engine rankings. Be cautious when using this tool, as disavowing legitimate links can also harm your SEO efforts.

3. Build High-Quality Links

To offset the impact of unnatural links on your link profile, focus on building high-quality, relevant links from reputable websites. Create valuable content that naturally attracts backlinks from authoritative sources in your industry. Guest posting, influencer outreach, and social media promotion are all effective strategies for building quality backlinks.

4. Monitor Your Backlink Profile

Regularly monitor your backlink profile using tools like Google Search Console or SEMrush to ensure that new unnatural links are not being acquired. Stay vigilant and continue to audit your backlinks periodically to maintain a healthy link profile.


Unnatural links can have a negative impact on your website’s search engine rankings and online visibility. By identifying and fixing unnatural links in your link profile, you can improve your website’s SEO performance and avoid potential penalties from search engines. Remember to regularly audit your backlink profile and focus on building high-quality links to maintain a healthy link profile over time.

For more information on how to improve your website’s SEO performance, contact our team of experts today!

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