Ultimate Guide to Setting Up Google Analytics on WordPress

Google Analytics WordPress Setup: The Ultimate Guide

Are you looking to start an eCommerce business and want to track your website’s performance? Google Analytics is a powerful tool that can help you understand your audience, track conversions, and optimize your website for better results. In this guide, we will show you how to do your own Google Analytics WordPress installation in three easy steps.

Step 1: Create a Google Analytics Account

The first step in setting up Google Analytics for your WordPress website is to create a Google Analytics account. If you already have a Google account, you can use it to sign in to Google Analytics. If not, you will need to create a new Google account.

Once you are signed in to Google Analytics, click on the “Admin” tab at the bottom left corner of the screen. Then, click on “Create Account” and follow the prompts to set up your account. You will need to provide information about your website, such as the name and URL.

Step 2: Get Your Tracking Code

After you have created your Google Analytics account, you will need to get your tracking code. This code is what you will need to add to your WordPress website to start tracking your website’s performance.

To get your tracking code, click on the “Admin” tab again and then click on “Tracking Info” under the Property column. Next, click on “Tracking Code” and copy the code that is provided.

Step 3: Install Google Analytics on WordPress

Now that you have your tracking code, it’s time to install Google Analytics on your WordPress website. There are a few different ways to do this, but we will show you the easiest method using a plugin.

First, log in to your WordPress dashboard and go to the “Plugins” section. Click on “Add New” and search for the “Google Analytics for WordPress by MonsterInsights” plugin. Install and activate the plugin.

Once the plugin is activated, go to the “Insights” tab in your WordPress dashboard and click on “Settings.” Then, click on the “Authenticate with your Google account” button and follow the prompts to connect your Google Analytics account to the plugin.

After you have connected your Google Analytics account, go to the “Tracking” tab in the plugin settings and paste your tracking code into the “Google Analytics Tracking Code” field. Save your changes, and Google Analytics will now be installed on your WordPress website.


Congratulations! You have successfully set up Google Analytics on your WordPress website in just three easy steps. Now you can start tracking your website’s performance, understanding your audience, and optimizing your website for better results.

Remember to regularly check your Google Analytics dashboard to see how your website is performing and make any necessary adjustments to improve your results. With Google Analytics, you have a powerful tool at your disposal to help you grow your eCommerce business and achieve success online.

For more tips and tricks on how to start and grow an eCommerce business, be sure to check out our other articles and resources. Good luck!

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