16 Best Display Ads of 2023 + What Makes Them Stand Out

Display advertising is a powerful tool for driving clicks and conversions in digital advertising campaigns. With the right design and messaging, display ads can capture the attention of your target audience and compel them to take action. In this article, we will explore the 16 best display ads of 2023 and discuss what makes them stand out.

1. Nike

Nike’s display ad features a bold image of a professional athlete wearing their latest running shoes. The ad’s headline, “Unleash Your Potential,” is simple yet powerful, inspiring viewers to push their limits and achieve greatness. The use of vibrant colors and dynamic typography further enhances the ad’s visual appeal.

2. Apple

Apple’s display ad showcases their newest iPhone model with a clean and minimalist design. The ad’s tagline, “The Future is Here,” creates a sense of excitement and anticipation. The use of high-quality product images and sleek visuals highlights the iPhone’s innovative features and premium design.

3. Coca-Cola

Coca-Cola’s display ad captures the essence of joy and happiness with its iconic red background and smiling faces. The ad’s copy, “Taste the Feeling,” evokes positive emotions and encourages viewers to indulge in a refreshing Coca-Cola beverage. The use of animated elements adds an interactive touch to the ad.

4. Amazon

Amazon’s display ad showcases a variety of products available on their platform, ranging from electronics to fashion. The ad’s headline, “Endless Possibilities,” emphasizes the vast selection and convenience of shopping on Amazon. The use of customer reviews and ratings adds credibility and trustworthiness to the ad.

5. Google

Google’s display ad features a simple yet impactful design with their logo prominently displayed. The ad’s copy, “Find What You’re Looking For,” highlights Google’s search capabilities and encourages users to utilize their platform for information and answers. The use of bright colors and clean visuals creates a visually appealing ad.

6. McDonald’s

McDonald’s display ad entices viewers with mouthwatering images of their popular menu items. The ad’s headline, “I’m Lovin’ It,” taps into the emotional connection people have with McDonald’s and reinforces their brand identity. The use of limited-time offers and discounts encourages viewers to visit their nearest McDonald’s restaurant.

7. Samsung

Samsung’s display ad showcases their latest smart TV with stunning visuals and immersive content. The ad’s tagline, “Experience Entertainment Like Never Before,” highlights the enhanced viewing experience offered by Samsung’s technology. The use of video elements and interactive features engages viewers and keeps them hooked.

8. BMW

BMW’s display ad features a sleek image of their luxury car against a scenic backdrop. The ad’s copy, “Drive in Style,” appeals to individuals who value elegance and sophistication. The use of high-quality images and sophisticated design elements reflects the brand’s commitment to craftsmanship and excellence.

9. Airbnb

Airbnb’s display ad showcases stunning images of unique accommodations available on their platform, such as treehouses and beachfront villas. The ad’s headline, “Stay Somewhere Extraordinary,” invites viewers to explore unconventional travel experiences. The use of user-generated content and social proof adds authenticity to the ad.

10. Spotify

Spotify’s display ad features a personalized playlist tailored to the viewer’s music preferences. The ad’s copy, “Discover Your Sound,” encourages users to explore new music and enjoy a personalized listening experience. The use of dynamic visuals and personalized recommendations makes the ad highly engaging.

11. Adobe

Adobe’s display ad showcases their creative software with visually stunning graphics and designs. The ad’s tagline, “Unleash Your Creativity,” appeals to artists and designers looking for powerful tools to bring their ideas to life. The use of before-and-after examples and testimonials from satisfied customers adds credibility to the ad.

12. Netflix

Netflix’s display ad features images of popular TV shows and movies available on their streaming platform. The ad’s headline, “Binge-Worthy Entertainment,” taps into the binge-watching culture and encourages viewers to indulge in their favorite shows. The use of recognizable characters and captivating visuals creates an instant connection with the audience.

13. Toyota

Toyota’s display ad showcases their latest hybrid car model with a focus on sustainability and eco-friendliness. The ad’s copy, “Drive Green, Drive Smart,” appeals to environmentally conscious individuals looking for fuel-efficient transportation options. The use of eco-friendly imagery and statistics reinforces Toyota’s commitment to sustainability.

14. Starbucks

Starbucks’ display ad entices viewers with images of their seasonal beverages and cozy coffee shop settings. The ad’s headline, “Indulge in the Season,” creates a sense of warmth and comfort associated with Starbucks’ brand. The use of limited-time offers and rewards encourages viewers to visit their nearest Starbucks store.

15. Microsoft

Microsoft’s display ad showcases their latest Surface laptop with a focus on productivity and versatility. The ad’s tagline, “Empower Your Work,” appeals to professionals and students looking for a powerful device to enhance their productivity. The use of real-life scenarios and testimonials adds credibility to the ad.

16. Airbnb Experiences

Airbnb Experiences’ display ad features images of unique activities and tours available on their platform, such as cooking classes and guided hikes. The ad’s headline, “Create Memories That Last,” invites viewers to explore new experiences and create unforgettable memories. The use of vibrant images and social proof adds authenticity to the ad.

In conclusion, these 16 best display ads of 2023 demonstrate the power of effective design, compelling messaging, and targeted advertising. By understanding what makes these ads stand out, you can apply similar strategies to your own digital advertising campaigns and drive clicks and conversions. Remember to focus on capturing attention, evoking emotions, and providing value to your target audience.