13 Top Social Media Monitoring Tools to Use in 2024

Social media has become an integral part of our daily lives, with billions of people using platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with others, share content, and stay informed. For businesses and marketers, social media is a valuable tool for reaching and engaging with their target audience. However, with the sheer volume of content being shared on social media every day, it can be challenging to keep track of what people are saying about your brand or industry.

What is Social Media Monitoring?

Social media monitoring is the process of tracking conversations and mentions of your brand, products, or industry on social media platforms. By monitoring social media, businesses can gain valuable insights into customer sentiment, identify trends, and respond to customer feedback in real-time. Social media monitoring can also help businesses identify influencers in their industry, track the success of their social media campaigns, and stay ahead of their competitors.

Top Social Media Monitoring Tools

There are many social media monitoring tools available that can help businesses track and analyze their social media presence. Here are 13 top social media monitoring tools to consider using in 2024:

1. Hootsuite

Hootsuite is a popular social media management tool that allows users to schedule posts, monitor conversations, and track analytics across multiple social media platforms.

2. Sprout Social

Sprout Social is another comprehensive social media management tool that offers features like social listening, analytics, and customer engagement tools.

3. Brandwatch

Brandwatch is a powerful social listening tool that allows businesses to monitor conversations about their brand in real-time and gain valuable insights into customer sentiment.

4. Mention

Mention is a social media monitoring tool that allows businesses to track mentions of their brand or industry across the web, social media, and news sources.

5. Talkwalker

Talkwalker is a social listening tool that offers real-time monitoring of social media conversations, as well as analytics and reporting features.

6. Buffer

Buffer is a social media management tool that allows users to schedule posts, track analytics, and engage with their audience across multiple platforms.

7. Agorapulse

Agorapulse is a social media management tool that offers features like social listening, analytics, and team collaboration tools.

8. Keyhole

Keyhole is a social media monitoring tool that allows businesses to track hashtags, keywords, and mentions across various social media platforms.

9. Sysomos

Sysomos is a social listening tool that offers real-time monitoring of social media conversations, as well as sentiment analysis and influencer identification features.

10. Falcon.io

Falcon.io is a comprehensive social media management tool that offers features like social listening, analytics, and customer engagement tools.

11. Zoho Social

Zoho Social is a social media management tool that allows users to schedule posts, monitor conversations, and track analytics across multiple platforms.

12. Socialbakers

Socialbakers is a social media monitoring tool that offers features like social listening, competitive analysis, and influencer identification.

13. Meltwater

Meltwater is a social listening tool that allows businesses to monitor conversations about their brand in real-time and gain valuable insights into customer sentiment.

Conclusion

Social media monitoring is essential for businesses looking to stay informed about what people are saying about their brand or industry on social media. By using the right social media monitoring tools, businesses can gain valuable insights into customer sentiment, identify trends, and respond to customer feedback in real-time. The 13 tools listed above are just a few of the many options available to businesses looking to enhance their social media monitoring efforts in 2024.

Whether you’re a small business owner or a marketing professional at a large corporation, investing in social media monitoring tools can help you stay ahead of your competitors and better understand your target audience. Consider trying out one or more of the tools mentioned above to see which ones work best for your business’s unique needs and goals.