Seed Keywords: A Guide + 5 Ways to Find Them

The Importance of Seed Keywords in SEO

When it comes to search engine optimization (SEO), one of the most important factors to consider is the use of seed keywords. Seed keywords are the foundation of any successful SEO strategy, as they are the basic terms that users enter into search engines to find information.

What are Seed Keywords?

Seed keywords are the core terms that represent the main topic or theme of a website or webpage. These keywords are usually broad and general in nature, and they serve as the starting point for keyword research. By identifying and targeting seed keywords, website owners can create content that is relevant to their target audience and improve their search engine rankings.

Why are Seed Keywords Important?

Seed keywords are important for several reasons:

1. Relevance

Seed keywords help ensure that your content is relevant to your target audience. By focusing on these core terms, you can create content that addresses the main topics and themes that your audience is interested in.

2. Search Engine Rankings

Seed keywords play a crucial role in determining your website’s search engine rankings. By targeting these core terms, you can optimize your content for search engines and improve your chances of ranking higher in search results.

3. Traffic

Seed keywords can help drive traffic to your website. By targeting these core terms, you can attract users who are searching for information related to your main topics and themes.

5 Ways to Find Seed Keywords

Now that you understand the importance of seed keywords, here are five ways to find more seed keywords:

1. Use Keyword Research Tools

Keyword research tools like SEMrush, Ahrefs, and Google Keyword Planner can help you identify seed keywords related to your main topics and themes. These tools provide valuable insights into search volume, competition, and related keywords that can help you expand your list of seed keywords.

2. Analyze Your Competitors

Take a look at the keywords that your competitors are targeting. By analyzing their content and keyword strategies, you can identify seed keywords that you may have overlooked. This can help you stay competitive and ensure that you are targeting the right terms.

3. Use Google Autocomplete

Google Autocomplete is a great tool for finding seed keywords. Simply start typing your core terms into the Google search bar, and let Google’s autocomplete feature suggest related keywords. This can help you uncover new seed keywords that you may not have considered.

4. Look at Related Searches

At the bottom of the search results page, Google displays a list of related searches that are related to your query. Take a look at these related searches to identify additional seed keywords that you can target in your content.

5. Use Social Media Listening

Social media platforms like Twitter, Facebook, and LinkedIn can be valuable sources of seed keywords. Monitor conversations, hashtags, and trends related to your main topics and themes to identify new seed keywords that are relevant to your audience.


Seed keywords are the foundation of any successful SEO strategy. By identifying and targeting these core terms, website owners can create content that is relevant to their target audience, improve their search engine rankings, and drive traffic to their website. By using keyword research tools, analyzing competitors, leveraging Google Autocomplete, looking at related searches, and using social media listening, website owners can find more seed keywords to enhance their SEO efforts.

Remember, when it comes to SEO, it all starts with the seed keywords!

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