PPC Advertising: Discovering Keyword Costs

How to Find Out How Much a Keyword Costs in PPC Advertising

When it comes to pay-per-click (PPC) advertising, knowing the cost of keywords is crucial for budgeting and optimizing your campaigns. By understanding the cost per click (CPC) for different keywords, you can make informed decisions about which ones to target and how much to bid. In this article, we will explore two popular tools that can help you find out how much a keyword costs in PPC advertising.

Google Keyword Planner

Google Keyword Planner is a free tool provided by Google Ads that allows you to research keywords and get insights into their search volume, competition, and suggested bids. It is primarily designed for advertisers using Google Ads, but it can also be useful for general keyword research.

To use Google Keyword Planner, you need to have a Google Ads account. Once you have logged in, follow these steps:

  1. Click on the “Tools & Settings” menu and select “Keyword Planner.”
  2. Choose the option “Discover new keywords” or “Get search volume and forecasts” depending on your needs.
  3. Enter a keyword or a list of keywords that you want to research.
  4. Select your targeting options such as location, language, and search network.
  5. Click on the “Get Started” button.

After performing these steps, Google Keyword Planner will provide you with a list of keywords related to your input along with their average monthly search volume, competition level, and suggested bids. The suggested bid represents the estimated CPC for each keyword.

Keep in mind that the suggested bids in Google Keyword Planner are just estimates and can vary depending on various factors such as competition, quality score, and ad relevance. It is always a good idea to monitor the actual performance of your ads and adjust your bids accordingly.

Semrush’s Keyword Magic Tool

Semrush’s Keyword Magic Tool is another powerful tool that can help you find out how much a keyword costs in PPC advertising. It provides comprehensive keyword research data including search volume, CPC, competition level, and more.

To use Semrush’s Keyword Magic Tool, follow these steps:

  1. Go to the Semrush website and log in to your account. If you don’t have an account, you can sign up for a free trial.
  2. Click on the “Keyword Magic Tool” under the “Keyword Research” section.
  3. Enter a keyword or a list of keywords that you want to research.
  4. Select your target location and language.
  5. Click on the “Search” button.

Once you have performed these steps, Semrush’s Keyword Magic Tool will provide you with a list of related keywords along with their search volume, CPC, competition level, and other useful metrics. You can sort and filter the results based on your preferences to find the most relevant and cost-effective keywords for your PPC campaigns.

One of the advantages of using Semrush’s Keyword Magic Tool is that it provides more detailed and accurate data compared to Google Keyword Planner. It also offers additional features such as keyword grouping, keyword difficulty analysis, and competitor research.


Knowing the cost of keywords in PPC advertising is essential for optimizing your campaigns and maximizing your return on investment. By using tools like Google Keyword Planner and Semrush’s Keyword Magic Tool, you can easily find out how much a keyword costs in terms of CPC. Remember to regularly monitor and adjust your bids based on the actual performance of your ads to ensure the best results.

Whether you choose to use Google Keyword Planner or Semrush’s Keyword Magic Tool, both tools provide valuable insights that can help you make informed decisions about your PPC advertising strategy. Take advantage of these tools to stay ahead of the competition and achieve your advertising goals.

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