Pillar Page Creation: Guide + Examples

The Power of Pillar Pages: A Comprehensive Guide

What Is a Pillar Page & How to Create One (+ Examples)

What Are Pillar Pages?

Pillar pages are pieces of content that provide an in-depth overview of a specific topic. They serve as the main hub for all information related to that topic and typically link out to more detailed cluster posts that cover subtopics in greater detail. Think of pillar pages as the foundation of a skyscraper, with cluster posts acting as the supporting beams that hold it all together.

Why Are Pillar Pages Important?

Creating pillar pages is essential for several reasons:

1. Improved SEO

Search engines like Google prioritize content that is well-organized and comprehensive. By creating a pillar page that covers a broad topic and links to related cluster posts, you can improve your website’s SEO and increase your chances of ranking higher in search results.

2. Enhanced User Experience

Pillar pages make it easier for users to navigate your website and find the information they’re looking for. By organizing your content into a clear and logical structure, you can improve the overall user experience and keep visitors engaged for longer periods.

3. Authority and Credibility

By creating a pillar page that demonstrates your expertise on a particular topic, you can establish yourself as a thought leader in your industry. This can help build trust with your audience and position your brand as a reliable source of information.

How to Create a Pillar Page

Creating a pillar page involves several key steps:

1. Choose a Broad Topic

Start by selecting a broad topic that is relevant to your target audience and aligns with your business goals. This topic should be broad enough to cover multiple subtopics but specific enough to provide value to your readers.

2. Conduct Keyword Research

Use keyword research tools to identify relevant keywords and phrases related to your chosen topic. Incorporate these keywords strategically throughout your pillar page to improve its visibility in search engine results.

3. Organize Your Content

Create a logical structure for your pillar page, breaking it down into sections that cover different aspects of the topic. Use headings, subheadings, and bullet points to make the content easy to scan and digest.

4. Link to Cluster Posts

Include links to related cluster posts within your pillar page to provide readers with additional information on specific subtopics. This not only improves the user experience but also helps search engines understand the relationship between your pillar page and cluster posts.

Examples of Effective Pillar Pages

Here are some examples of successful pillar pages:

1. HubSpot’s “The Ultimate Guide to Marketing”

HubSpot’s pillar page on marketing covers a wide range of topics, from content marketing to social media advertising. It links out to more detailed cluster posts on each subtopic, providing readers with a comprehensive guide to marketing strategies.

2. Moz’s “The Beginner’s Guide to SEO”

Moz’s pillar page on SEO is a comprehensive resource for beginners looking to learn about search engine optimization. It breaks down complex concepts into easy-to-understand sections and links to more detailed articles for those who want to dive deeper into specific topics.


Pillar pages are a powerful tool for improving SEO, enhancing user experience, and establishing authority in your industry. By creating a well-organized and comprehensive pillar page that links to related cluster posts, you can provide valuable information to your audience and boost your website’s visibility online.

Are you ready to create your own pillar page? Follow the steps outlined in this guide and start reaping the benefits of this effective content strategy today!

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