Mobile Keyword Research: What It Is & How to Do It

When it comes to optimizing your website for mobile search, one of the most crucial steps is conducting mobile keyword research. Mobile keyword research involves identifying the specific keywords that mobile users are using to search for products or services related to your business. By understanding these keywords, you can tailor your content and SEO strategy to better reach and engage with mobile users.

Why Mobile Keyword Research Matters

With the increasing use of smartphones and other mobile devices, more and more people are turning to their phones to search for information, products, and services. In fact, according to recent studies, over 60% of all online searches are now conducted on mobile devices.

Because mobile search behavior can differ from desktop search behavior, it’s important to conduct separate keyword research for mobile users. By doing so, you can ensure that your website is optimized for the specific keywords that mobile users are using, increasing your chances of ranking higher in mobile search results.

5 Simple Steps to Uncover Mobile Keywords

Here are five simple steps to help you uncover mobile keywords for your site:

1. Understand Your Audience

Before you start your keyword research, take some time to understand your target audience and their search behavior. Consider factors such as their demographics, interests, and pain points. This information will help you identify the keywords that are most relevant to your audience.

2. Use Keyword Research Tools

There are several tools available that can help you identify mobile keywords. Some popular options include SEMrush, Ahrefs, and Google Keyword Planner. These tools can provide valuable insights into the keywords that mobile users are searching for, as well as information on search volume, competition, and more.

3. Analyze Your Competitors

Take a look at the keywords that your competitors are targeting in their mobile SEO strategy. This can give you valuable insights into the keywords that are driving traffic to their sites. By analyzing your competitors’ keywords, you can identify opportunities to target similar keywords or find gaps in their strategy that you can capitalize on.

4. Consider Long-Tail Keywords

When conducting mobile keyword research, don’t just focus on short, generic keywords. Long-tail keywords – which are longer and more specific phrases – can be highly valuable for mobile SEO. These keywords are often less competitive and can help you target users who are further along in the buying process.

5. Monitor and Adjust

Keyword research is an ongoing process, so it’s important to regularly monitor your keyword performance and make adjustments as needed. Keep an eye on changes in search trends, competition, and user behavior, and update your keyword strategy accordingly.

Tools to Make Mobile Keyword Research Easier

In addition to traditional keyword research tools, there are several tools specifically designed to help you uncover mobile keywords. Some popular options include:

1. MobileMoxie

MobileMoxie offers a range of tools for mobile SEO, including a Mobile SERP Test that allows you to see how your site appears in mobile search results. This can help you identify opportunities to improve your mobile keyword strategy.

2. MobileMonkey

MobileMonkey is a chatbot platform that can help you engage with mobile users and gather valuable insights into their search behavior. By analyzing these conversations, you can uncover new keywords and optimize your content accordingly.

3. Moz Local

Moz Local is a tool that helps you manage your business listings across various online directories. By optimizing your business listings with relevant keywords, you can improve your visibility in local mobile search results.

Conclusion

Mobile keyword research is a crucial part of any mobile SEO strategy. By understanding the specific keywords that mobile users are using to search for products or services related to your business, you can better optimize your website and content to reach and engage with this audience. By following the simple steps outlined in this article and using the right tools, you can uncover valuable mobile keywords and improve your mobile search rankings.