Google Ad Extensions: 12 Assets to Enhance Your Campaigns

When it comes to running successful ad campaigns on Google, utilizing ad extensions can significantly improve your campaign’s performance. Ad extensions are additional pieces of information that can be added to your ads, providing more value and visibility to potential customers. In this article, we will explore 12 types of Google ad extensions and how you can use them to enhance your campaigns.

1. Sitelink Extensions

Sitelink extensions allow you to include additional links below your main ad copy, directing users to specific pages on your website. This is a great way to highlight different products, services, or promotions, increasing the chances of users finding what they are looking for and improving their overall experience.

2. Call Extensions

Call extensions enable users to call your business directly from the search results page. This is particularly useful for businesses that rely heavily on phone calls, such as local service providers or restaurants. By making it easier for users to contact you, call extensions can drive more qualified leads and increase conversions.

3. Location Extensions

Location extensions display your business address alongside your ad, making it convenient for users to find your physical location. This is especially beneficial for brick-and-mortar stores or businesses with multiple locations. By providing this information upfront, you can attract local customers who are more likely to visit your store.

4. Review Extensions

Review extensions allow you to showcase positive reviews or awards received by your business. By displaying social proof, you can build trust and credibility with potential customers, increasing the likelihood of them choosing your business over competitors.

5. Callout Extensions

Callout extensions are short snippets of text that highlight specific features or benefits of your products or services. They appear below your ad copy and can be used to emphasize unique selling points, promotions, or guarantees. Callout extensions help your ad stand out and provide users with valuable information.

6. Structured Snippet Extensions

Structured snippet extensions allow you to highlight specific aspects of your products or services. This extension uses predefined headers, such as brands, models, or types, to showcase relevant information. By providing more details about what you offer, you can attract users who are specifically looking for those features.

7. Price Extensions

Price extensions enable you to showcase a list of products or services along with their prices. This is particularly useful for e-commerce businesses or businesses with multiple pricing options. By displaying prices upfront, you can attract users who are more likely to convert, as they already have an idea of the cost.

8. Promotion Extensions

Promotion extensions allow you to highlight special offers or discounts directly in your ad. This can be a powerful tool to attract attention and encourage users to take immediate action. By showcasing limited-time promotions or exclusive deals, you can create a sense of urgency and drive more conversions.

9. App Extensions

App extensions provide a link to download your mobile app directly from the search results page. This is beneficial for businesses that have a mobile app and want to increase app downloads and engagement. By making it easier for users to access your app, you can expand your user base and improve customer loyalty.

10. Affiliate Location Extensions

Affiliate location extensions allow you to promote retail chains that sell your products. This extension displays nearby stores where users can purchase your products, even if you don’t have a physical presence in that area. By leveraging affiliate locations, you can reach a wider audience and increase sales.

11. Message Extensions

Message extensions enable users to send you a text message directly from the search results page. This is particularly useful for businesses that want to provide a quick and convenient way for users to reach out. By offering a messaging option, you can engage with potential customers in real-time and provide instant support.

12. Lead Form Extensions

Lead form extensions allow users to submit their contact information directly from the search results page, without having to visit your website. This is an effective way to capture leads and gather valuable customer data. By streamlining the lead generation process, you can increase conversions and save users’ time.

In conclusion, Google ad extensions offer a variety of assets that can enhance your ad campaigns. By utilizing these extensions strategically, you can improve user experience, increase visibility, and drive more conversions. Experiment with different types of ad extensions to find the ones that work best for your business goals and target audience. Start enhancing your campaigns today and take your Google ads to the next level!