Explainer Videos: Best Practices, Examples, & Tools

Explainer videos have become an essential tool for businesses looking to simplify complex ideas and engage their audience effectively. From animated clips to motion graphics, these videos can help convey information in a visually appealing and easy-to-understand manner. In this article, we will explore the best practices, examples, and tools for creating compelling explainer videos.

What are Explainer Videos?

Explainer videos are short, engaging videos that aim to explain a concept, product, or service in a simple and concise manner. These videos are typically used on websites, social media platforms, and in presentations to grab the viewer’s attention and communicate key messages effectively.

Best Practices for Creating Explainer Videos

When creating an explainer video, it is important to keep the following best practices in mind:

• Keep it short and concise: Aim for a video length of 1-2 minutes to maintain the viewer’s attention.
• Focus on a single message: Keep the video focused on one key message or idea to avoid overwhelming the viewer.
• Use engaging visuals: Incorporate animations, graphics, and other visual elements to make the video more engaging and memorable.
• Include a call-to-action: Encourage viewers to take a specific action after watching the video, such as visiting your website or signing up for a free trial.

Examples of Effective Explainer Videos

Here are some examples of companies that have successfully used explainer videos to communicate their message:

• Dollar Shave Club: Dollar Shave Club’s humorous explainer video helped them attract millions of customers and establish their brand identity.
• Crazy Egg: Crazy Egg’s animated explainer video effectively demonstrates how their heat mapping tool works in a simple and engaging way.
• Squarespace: Squarespace’s sleek and professional explainer video showcases the features of their website building platform in a visually appealing manner.

Tools for Creating Explainer Videos

There are several tools available that can help you create high-quality explainer videos for your business. Some popular options include:

• Powtoon: Powtoon is a user-friendly platform that allows you to create animated videos with ease.
• Animaker: Animaker offers a wide range of templates and tools for creating animated explainer videos.
• Wideo: Wideo is a versatile video creation tool that allows you to create custom animations and motion graphics.

By using these tools and following best practices, you can create compelling explainer videos that effectively communicate your message and engage your audience.

In Conclusion

Explainer videos are a powerful tool for businesses looking to simplify complex ideas and engage their audience effectively. By following best practices, studying examples of successful videos, and using the right tools, you can create high-quality explainer videos that help you achieve your marketing goals. Whether you are promoting a new product, explaining a concept, or showcasing your brand, explainer videos can help you communicate your message in a visually appealing and memorable way.

Are you ready to create your own explainer video? Start by defining your key message, selecting the right visuals, and using one of the recommended tools to bring your vision to life. With a well-crafted explainer video, you can capture the attention of your audience and drive engagement with your brand.