Beginner’s Guide to LinkedIn Ads

LinkedIn Ads: A Beginner’s Guide

Are you looking to take your digital marketing efforts to the next level? LinkedIn ads may be just what you need. With over 700 million users, LinkedIn is a powerful platform for reaching professionals and decision-makers in your industry. In this beginner’s guide, we will explore the different types of LinkedIn ads and provide a step-by-step guide to running your first campaign.

Types of LinkedIn Ads

Before diving into creating your first ad campaign, it’s important to understand the different types of ads available on LinkedIn. Here are some of the most common types:

Sponsored Content

Sponsored content ads appear in the LinkedIn feed alongside organic posts. These ads can include text, images, videos, and carousel ads. Sponsored content is a great way to increase brand awareness and engagement with your target audience.

Sponsored InMail

Sponsored InMail allows you to send personalized messages directly to users’ LinkedIn inboxes. This type of ad is ideal for driving conversions and generating leads. Sponsored InMail ads can include text, images, and call-to-action buttons.

Text Ads

Text ads are simple, text-based ads that appear at the top or side of the LinkedIn feed. These ads are cost-effective and can help drive traffic to your website or generate leads. Text ads are a good option for businesses with limited budgets.

Creating Your First LinkedIn Ad Campaign

Now that you have an understanding of the different types of LinkedIn ads, it’s time to create your first ad campaign. Follow these steps to get started:

Step 1: Set Your Campaign Objective

The first step in creating a LinkedIn ad campaign is to define your campaign objective. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost conversions? Your campaign objective will guide the rest of your campaign strategy.

Step 2: Define Your Target Audience

Next, define your target audience based on criteria such as job title, industry, company size, and location. LinkedIn offers robust targeting options that allow you to reach the right professionals with your ads.

Step 3: Choose Your Ad Format

Once you have defined your campaign objective and target audience, it’s time to choose your ad format. Consider which type of ad will best help you achieve your campaign goals – sponsored content, sponsored InMail, or text ads.

Step 4: Create Your Ad Creative

Now it’s time to create your ad creative. Write compelling ad copy, choose eye-catching images or videos, and include a strong call-to-action. Your ad creative should resonate with your target audience and encourage them to take action.

Step 5: Set Your Budget and Schedule

Set your budget and schedule for your ad campaign. Determine how much you are willing to spend and how long you want your ads to run. LinkedIn offers options for daily or total budgeting, as well as different bidding strategies.

Step 6: Track and Optimize Your Campaign

Once your ad campaign is live, monitor its performance closely. Track key metrics such as click-through rate, conversion rate, and cost per click. Use this data to optimize your campaign for better results.


LinkedIn ads can be a valuable tool for reaching professionals and decision-makers in your industry. By understanding the different types of ads available on LinkedIn and following our step-by-step guide to creating your first campaign, you can leverage the power of this platform to achieve your marketing goals. Start experimenting with LinkedIn ads today and see how they can help grow your business.

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