Amazon Keyword Research: The Ultimate Guide + Free Tools

The Ultimate Guide to Amazon Keyword Research [+ Free Tools]

When it comes to selling products on Amazon, one of the most important factors for success is visibility. With millions of products available on the platform, it can be challenging to get your products in front of potential customers. That’s where Amazon keyword research comes in.

Why is Amazon Keyword Research Important?

Amazon is a search engine, just like Google. When customers are looking for a specific product, they use keywords to search for it. If your product listing includes relevant keywords, it has a higher chance of appearing in the search results and getting noticed by potential buyers.

By conducting thorough keyword research, you can identify the most popular and relevant keywords for your product. This allows you to optimize your product listing and increase its visibility in Amazon search.

How to Conduct Amazon Keyword Research

There are several tools and strategies you can use to conduct effective keyword research for Amazon. Here are some steps to get you started:

1. Brainstorm Relevant Keywords

Start by brainstorming a list of keywords that are relevant to your product. Put yourself in the shoes of your target customers and think about the words they would use to search for your product. Include both broad and specific keywords to cover a wide range of search queries.

2. Use Amazon’s Autocomplete Feature

Amazon’s autocomplete feature can provide valuable insights into popular search terms. Simply start typing your keyword into the search bar and see what suggestions come up. These suggestions are based on real search data and can give you an idea of what customers are searching for.

3. Utilize Amazon Keyword Research Tools

There are several free and paid tools available that can help you with Amazon keyword research. Some popular options include:

  • Sonar: This free tool allows you to generate keyword ideas based on search volume and relevance.
  • MerchantWords: With a database of over 1 billion Amazon search terms, MerchantWords provides valuable insights into popular keywords.
  • Jungle Scout: This all-in-one tool not only helps with keyword research but also provides data on product sales and competition.

These tools can save you time and effort by providing you with data-driven keyword suggestions.

4. Analyze Competitor Listings

Take a look at the product listings of your competitors who are ranking well in Amazon search. Analyze the keywords they are using in their titles, bullet points, and product descriptions. This can give you ideas for additional keywords to include in your own listing.

Optimizing Your Amazon Product Listing

Once you have identified the most relevant and popular keywords for your product, it’s time to optimize your product listing. Here are some tips to help you get started:

1. Include Keywords in Your Title

Your product title is one of the most important places to include your target keywords. Make sure to incorporate them naturally and avoid keyword stuffing, as this can negatively impact your listing’s visibility.

2. Use Keywords in Bullet Points and Product Description

In addition to your title, include your keywords in the bullet points and product description. This helps to reinforce the relevance of your product for specific search queries.

3. Optimize Backend Search Terms

Amazon allows you to include backend search terms that are not visible to customers but can still impact your listing’s visibility. Make sure to include relevant keywords in this section to further optimize your product listing.

4. Monitor and Adjust

Keyword research is an ongoing process. It’s important to monitor the performance of your product listing and make adjustments as needed. Keep an eye on your rankings and sales, and make changes to your keywords if necessary.


Amazon keyword research is a crucial step in optimizing your product listing and increasing its visibility in Amazon search. By conducting thorough research and utilizing the right tools, you can identify the most relevant and popular keywords for your product. Incorporate these keywords into your title, bullet points, and product description to improve your chances of getting noticed by potential buyers. Remember to monitor your listing’s performance and make adjustments as needed. With the right keyword strategy, you can improve your product’s ranking and drive more sales on Amazon.

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