9 Pillar Page Examples (And How to Make Yours Just as Great)

Creating a pillar page is an effective way to boost your website’s search engine ranking and establish your authority in a particular niche. In this article, we will explore nine pillar page examples that have successfully stood out and provide you with tips on how to create your own outstanding pillar page.

1. The Ultimate Guide to Content Marketing

This pillar page example covers everything you need to know about content marketing. It includes sections on content strategy, creation, distribution, and measurement. The page is well-structured, with clear headings and subheadings that make it easy for readers to navigate through the content.

To create a similar pillar page, start by conducting thorough research on your chosen topic. Identify the key subtopics and create separate sections for each. Use descriptive headings and subheadings to guide readers through the page.

2. The Beginner’s Guide to SEO

This pillar page example targets beginners who want to learn about search engine optimization. It covers the basics of SEO, including keyword research, on-page optimization, and link building. The page incorporates visuals, such as infographics and videos, to enhance the learning experience.

To create an engaging pillar page like this, consider using multimedia elements to support your content. Infographics, videos, and images can help break up the text and make it more visually appealing.

3. The Complete Guide to Social Media Marketing

This pillar page example provides a comprehensive overview of social media marketing strategies. It covers various platforms, advertising options, and best practices. The page also includes case studies and real-life examples to illustrate key concepts.

When creating your own pillar page, consider incorporating case studies or success stories to make your content more relatable and actionable. Real-life examples can help readers understand how to apply the strategies you are discussing.

4. The Definitive Guide to Email Marketing

This pillar page example focuses on email marketing and covers topics such as list building, segmentation, and automation. The page includes downloadable resources, such as templates and checklists, to provide additional value to readers.

To make your pillar page more valuable, consider offering downloadable resources or additional content that readers can access by providing their email addresses. This can help you build your email list and establish a relationship with your audience.

5. The Ultimate Guide to E-commerce SEO

This pillar page example is specifically tailored to e-commerce businesses looking to improve their search engine optimization. It covers topics such as product page optimization, site structure, and mobile optimization. The page includes links to relevant resources and tools.

When creating your own e-commerce SEO pillar page, make sure to include links to external resources that can provide additional value to your readers. This shows that you have done thorough research and are providing comprehensive information.

6. The Complete Guide to Website Design

This pillar page example focuses on website design best practices, covering topics such as user experience, responsive design, and accessibility. The page includes examples of well-designed websites and provides actionable tips for improving website design.

When creating your own website design pillar page, consider including visual examples of good and bad design practices. This can help readers understand the concepts better and apply them to their own websites.

7. The Ultimate Guide to Blogging

This pillar page example is a go-to resource for anyone looking to start a blog or improve their blogging skills. It covers topics such as content planning, writing techniques, and promotion strategies. The page includes links to relevant blog posts and resources.

To create a comprehensive blogging pillar page, consider linking to relevant blog posts or articles within your own website. This can help drive traffic to other pages on your site and improve your overall search engine ranking.

8. The Complete Guide to Video Marketing

This pillar page example focuses on video marketing strategies, covering topics such as video production, distribution, and optimization. The page includes embedded videos and links to video marketing tools and resources.

When creating your own video marketing pillar page, consider embedding videos directly into the page to provide a more interactive experience for your readers. This can help increase engagement and make your content more memorable.

9. The Definitive Guide to Local SEO

This pillar page example targets businesses looking to improve their local search engine optimization. It covers topics such as Google My Business optimization, local citations, and customer reviews. The page includes case studies and actionable tips.

To create an effective local SEO pillar page, consider including local case studies or success stories. This can help businesses in your target area relate to the content and see the potential benefits of implementing the strategies you are discussing.

In conclusion, creating a pillar page is an excellent way to establish your authority in a particular niche and boost your website’s search engine ranking. By studying these nine pillar page examples and implementing the tips provided, you can create your own outstanding pillar page that stands out from the competition.