65 Customer Retention Stats for 2024: A Must-Know Guide

65 Customer Retention Statistics You Need to Know in 2024

Customer retention is a critical aspect of any business’s success. It not only helps in maintaining a loyal customer base but also contributes to long-term business growth. To help you understand the importance of customer retention and its impact on your business, we have compiled a list of 65 customer retention statistics that you need to know in 2024.

1. The probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is 5-20%. (Source: Invesp)

This statistic highlights the significance of customer retention. By focusing on retaining existing customers, businesses have a higher chance of generating sales compared to acquiring new customers.

2. Increasing customer retention rates by 5% can increase profits by 25-95%. (Source: Bain & Company)

Retention directly impacts profitability. By investing in strategies to retain customers, businesses can significantly boost their bottom line.

3. Loyal customers are worth up to 10 times as much as their first purchase. (Source: White House Office of Consumer Affairs)

Building loyalty with customers leads to increased customer lifetime value. Repeat customers tend to spend more and are more likely to refer others to your business.

4. It costs five times as much to attract a new customer than to keep an existing one. (Source: Invesp)

Acquiring new customers can be expensive, making customer retention a cost-effective strategy for sustainable growth.

5. A 5% increase in customer retention can lead to a 25-95% increase in profits. (Source: Harvard Business School)

Repeat customers tend to spend more over time, resulting in higher profits for businesses. By focusing on retention, businesses can unlock significant revenue potential.

6. 80% of future profits come from 20% of existing customers. (Source: Gartner)

Identifying and nurturing the top 20% of your customer base can have a substantial impact on your business’s profitability.

7. Increasing customer retention rates by 2% is equivalent to decreasing costs by 10%. (Source: Emmett C. Murphy & Mark A. Murphy)

Retention not only drives revenue but also helps in reducing costs associated with acquiring new customers.

8. 68% of customers leave because they believe the company does not care about them. (Source: Small Biz Genius)

Customer care and personalized experiences play a crucial role in retaining customers. Businesses need to prioritize customer satisfaction to prevent churn.

9. 73% of customers are more likely to stay loyal to a brand that offers friendly customer service. (Source: HubSpot)

Providing exceptional customer service can significantly impact customer retention rates. Businesses should focus on creating positive interactions with their customers.

10. 74% of customers are likely to switch brands if they find the purchasing process too difficult. (Source: Salesforce)

A seamless and user-friendly purchasing process is essential for retaining customers. Simplifying the buying journey can help prevent customer churn.

11. Companies that prioritize customer experience generate 60% higher profits than their competitors. (Source: Deloitte)

Investing in customer experience is a key differentiator in today’s competitive market. Businesses that prioritize customer satisfaction tend to outperform their competitors.

12. 86% of customers are willing to pay more for a better customer experience. (Source: SuperOffice)

Customers value exceptional experiences and are willing to pay a premium for it. By delivering superior customer experiences, businesses can increase customer loyalty and revenue.

13. A 5% increase in customer retention can lead to a 25% increase in revenue. (Source: Frederick Reichheld of Bain & Company)

Retention directly impacts revenue generation. By focusing on retaining customers, businesses can unlock significant growth potential.

14. 55% of customers are willing to pay more for a guaranteed good experience. (Source: SuperOffice)

Customers are willing to invest in brands that consistently deliver excellent experiences. By prioritizing customer satisfaction, businesses can command higher prices.

15. 80% of customers say they would switch brands after a poor customer experience. (Source: Qualtrics)

A single negative experience can drive customers away. Businesses need to ensure consistent quality across all touchpoints to retain their customer base.


Customer retention is a critical factor in driving business growth and profitability. The statistics mentioned above highlight the significance of retaining existing customers and investing in customer satisfaction. By prioritizing customer care, delivering exceptional experiences, and simplifying the purchasing process, businesses can boost customer loyalty and generate higher profits. In today’s competitive market, businesses that focus on customer retention are more likely to thrive and succeed.

Related articles

AI Overviews and SEO: What You Need to Know

AI Overviews: What Are They & How Do They Affect SEO?

AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.

Customer Journey: Stages, Mapping, Examples

The Customer Journey: Stages, Mapping, and Examples

Learn how to map out the entire customer journey to improve your marketing and customer experience.

Creating Client-Centric Reports: Turning Data into Dialogue

From Data to Dialogue: Creating Client-Centric Reports

Learn how to craft compelling marketing reports that drive decisions. Customize insights, engage with storytelling, and make reports that resonate with various stakeholders

2024 Digital Marketing Trends

Top 8 Digital Marketing Trends for 2024

Explore the top digital marketing trends for 2024 to boost your business‘s digital presence.

Beginner’s Guide to A/B Testing Landing Pages

A Beginner’s Guide to A/B Testing Landing Pages

Want to revamp your landing pages? Discover how A/B testing allows you to check the performance of any changes with minimal investment or risks to your website