12 B2B SEO Stats to Inform Your Strategy + Get Buy-In for It

Search engine optimization (SEO) is a crucial marketing tactic for B2B companies. It involves optimizing your website and content to improve its visibility on search engine results pages (SERPs). By implementing effective SEO strategies, B2B companies can attract more organic traffic, generate leads, and increase conversions. Here are 12 B2B SEO stats that will inform your strategy and help you gain buy-in for it.

1. 93% of B2B buyers start their buying process with an online search

When B2B buyers are looking for products or services, they turn to search engines. This statistic highlights the importance of having a strong online presence and appearing in the top search results. By investing in SEO, you can ensure that your website is visible to potential buyers at the beginning of their buying journey.

2. 75% of users never scroll past the first page of search results

Being on the first page of search results is crucial for B2B companies. If your website doesn’t appear on the first page, you are missing out on valuable organic traffic. SEO helps improve your website’s ranking, increasing the chances of appearing on the first page and attracting more visitors.

3. B2B companies that blog generate 67% more leads per month than those that don’t

Blogging is an effective SEO strategy for B2B companies. By regularly publishing high-quality, informative blog posts, you can attract more visitors to your website and establish yourself as a thought leader in your industry. This, in turn, leads to more leads and conversions.

4. 61% of B2B marketers say that SEO and organic traffic generate more leads than any other marketing tactic

SEO is the most effective marketing tactic for generating leads in the B2B industry. By optimizing your website and content for relevant keywords, you can attract highly targeted organic traffic that is more likely to convert into leads. This makes SEO a valuable investment for B2B companies.

5. 70-80% of users ignore paid ads and focus on organic search results

While paid ads can be effective, the majority of users prefer organic search results. By focusing on SEO, you can increase your website’s visibility in organic search results and attract more clicks from users who are actively searching for products or services like yours.

6. 72% of B2B buyers use Google to research products or services

Google is the go-to search engine for B2B buyers when they are researching products or services. By optimizing your website for relevant keywords and providing valuable content, you can ensure that your website appears in their search results and influences their buying decisions.

7. 50% of B2B buyers use their mobile devices for product research

Mobile optimization is essential for B2B companies. With half of B2B buyers using their mobile devices for product research, it’s crucial to have a mobile-friendly website that provides a seamless user experience. Mobile optimization is also a ranking factor in Google’s algorithm, so it can improve your website’s visibility in mobile search results.

8. B2B companies that blog receive 97% more links to their website

Link building is an important aspect of SEO. By regularly publishing blog posts and creating valuable content, you increase the chances of other websites linking to your website. These backlinks not only drive referral traffic but also improve your website’s authority and visibility in search engine rankings.

9. 80% of B2B buyers prefer to consume content through articles rather than advertisements

Content marketing plays a significant role in B2B SEO. B2B buyers prefer consuming informative articles that provide valuable insights and solutions to their problems. By creating high-quality content that addresses their pain points, you can attract and engage your target audience, ultimately driving more leads and conversions.

10. B2B companies that blog have 434% more indexed pages

Having more indexed pages on your website can significantly improve your visibility in search engine results. By regularly publishing blog posts, you increase the number of pages that search engines can index, increasing your chances of ranking for relevant keywords and attracting more organic traffic.

11. 72% of B2B marketers consider relevant content creation as the most effective SEO tactic

Creating relevant and valuable content is the backbone of SEO. By understanding your target audience’s needs and pain points, you can create content that resonates with them and provides solutions. This not only improves your website’s visibility but also establishes your brand as a trusted authority in your industry.

12. 61% of B2B marketers say improving SEO and growing organic presence is their top inbound marketing priority

SEO is a top priority for B2B marketers. By investing in SEO, you can drive organic traffic, generate leads, and increase conversions. With the majority of B2B buyers starting their buying process with an online search, it’s crucial to have a strong SEO strategy in place to capture their attention and influence their decision-making process.

In conclusion, these 12 B2B SEO stats highlight the importance of implementing effective SEO strategies for B2B companies. By optimizing your website, creating valuable content, and focusing on organic search results, you can attract more organic traffic, generate leads, and increase conversions. With SEO being the most-used marketing tactic among B2B companies, it’s essential to prioritize and invest in SEO to stay ahead of the competition and drive business growth.